It all started with an idea of the founder of the company, Bert Morsbach, and his vision to produce a Western-style wine for the first time in Myanmar.
It came to fruition in 1999 when he and friends, who shared their common love for the country and for winemaking, established today’s winery near Taunggyi in the southern Shan State.
From the outset the company focused its pioneering development work to produce premium wines with the whole country as its market. The slogan was and still is: “A better wine every year”. The chances were excellent: 150 days of sunshine, a warm climate and ideal soil conditions.
In 1998 the first 3,000 vines were imported from Europe and were planted in Loikaw, the capital of the Kayah State.
The Loikaw Vineyard was relocated to MAS’ Htone Bo Farm, near Taunggyi in the Southern Shan State. The wine-makers-to-be thus became tenants of the Ministry of Agriculture which marked the beginning of an excellent cooperation ever since. Some 15,000 additional vines were imported and the research & trial period could start. At that time the pioneers did not know that they were changing the wine map of the world. To make Myanmar a country which was to produce excellent wines for outstanding Myanmar food and other special occasions.
Finally, in December 2004 Aythaya wine was first presented to the public at the Charity Bazaar of the British Embassy, followed by a Grand Dinner at the STRAND and at the LE PLANTEUR restaurant in early 2005. It was the advent of a new Asian Wine: the AYTHAYA wine from Myanmar.
Today, in early 2015, the founders can claim that Myanmar by now has definitely become a proud member of the family of wine-producing countries of the world, with the best wines yet to come. That applies especially to AYTHAYA’s white wines. In hindsight, it was a hugely challenging times which span from the first viticulture research in 1997, followed by bottling the first wines in 2004and its first exports in 2009.
We are firm in our belief that our mission statement resonates across all brands under the Myanmar Vineyard Estate umbrella. The values we deliver are the driving force propelling us forward, steering our journey towards continued excellence.
We are committed to cultivating and nurturing vines of the highest quality, producing wines that speak of our unique terroir, and elevating Myanmar's position in the global winemaking community.
Our purpose is not only to craft exceptional wines but to enhance the experience for customer, allowing them to savor the beauty and distinctiveness of each bottle.
At Aythaya, we aim to be a place where people come together, where relationships and bonds are formed over glasses of our exquisite wines, and where we celebrate the joys of togetherness. Our mission extends to connect with Myanmar's rich culture and heritage, providing a platform for guests to explore and appreciate the beauty of local traditions, alongside the global language of wine.
Our purpose is not only to craft exceptional wines but to enhance the experience for customer, allowing them to savor the beauty and distinctiveness of each bottle.
We aspire to be a haven where love, in all its forms, is celebrated. Be it romantic moments, family gatherings, or friendships, Aythaya is where love blossoms